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What is Programmatic Advertising? Part 2
In part one of this article series, we covered the basics – what programmatic advertising is and how it works. In part two, we’re examining the different types of programmatic advertising, and why...
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Google Creates COVID-19 Best Practices For Health Organizations
As demand for credible information about COVID-19 continues to rise, Google has stepped up efforts to help those using it’s search engine connect more quickly to relevant health information. Google...
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3 Ways Healthcare Organizations Use Social Media To Help the Public During...
Most healthcare professionals and entities consider it a critical responsibility to inform the public about health and safety issues, especially during the COVID-19 pandemic. A practical and...
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Adapting Healthcare’s Online Presence During the Pandemic
As 2020 continues to roll out fresh challenges, cities across the globe are strewn with shuttered businesses. One industry, however, shifted into high gear and is giving its all to meet the public’s...
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6 Reasons Why Your Brand Should Pay For Social Media Advertising
Unlike traditional outbound advertising, paid social media advertising offers more obvious bang for your buck, especially for small businesses. With machine learning, social media advertising allows...
View ArticleCan Social Media Help Healthcare Professionals Transition From In-Person To...
Adapting to the COVID-19 Environment Like most industries around the world, healthcare has felt the impact of COVID-19. Essential workers like doctors and nurses have been pushed to the limit with...
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Don’t guess! Find Your Perfect Time to Click Post on Your Next Blog.
The best marketing strategies rely on relevant, quality content marketing to create engagement and drive traffic deeper into your marketing funnel. Amazing content – whether written, audio, or video...
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Google Analytics 4 – Should You Upgrade? What You Need to Know First
Not So Fast – Hold Off on that Google Analytics 4 Upgrade The launch of Google Analytics 4 sent a chill (Happy Halloween!) across our SEO and Client Services teams. They jumped into action to alert...
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How To: A Guide To Hosting Successful Webinars
COVID-19 has thrown the world on its head, including the way we conduct business. No matter what industry you’re in, the effects of the pandemic have been felt. For more prominent companies, schools...
View ArticleFacebook Ads & iOS14 – A Quick Rundown On What You Need To Know
As most advertisers are becoming aware in recent days, the ramp-up of Facebook’s response to user privacy changes coming with iOS 14 is going to cause a lot of problems for advertisers/businesses...
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